Rekorderlig Archives

CCA GOES LONG AND SWEDISH

Posted on November 28th, 2018 by Clyde Mooney

Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders

REKORDERLIG BREAKS NEW GROUND WITH MASSIVE GLOBAL CAMPAIGN

Posted on February 19th, 2016 by Clyde Mooney

The brand that made cider a household name in Australia has launched a massive campaign to reach new heights in the hearts and minds of its primary demographic. Rekorderlig’s “Beautifully Swedish” legacy has evolved again, with a compelling, wordless tribute

REKORDERLIG DRY APPLE BREWED TO TAP GROWING MALE CIDER MARKET

Posted on November 20th, 2015 by Clyde Mooney

Global and Beautifully Swedish cider innovator Rekorderlig has released new varietals aimed to tap the growing market in Australia – set to be driven mostly by more men. According to the Canadean Global Market Report, while the UK remains the

CIDER CATEGORY-LEADING REKORDERLIG TALKS ‘OPPORTUNITY’ FOR AUSSIE SUMMER

Posted on November 2nd, 2015 by Clyde Mooney

Category-driving international cider brand Rekorderlig has unveiled summer tactics and on-premise engagement as popularity and ‘opportunity’ continue to grow. Leading the charge in flavoured and experimental cider beverages pronounced on-trend at the recent Cider Awards, the ‘Beautifully Swedish’ brand has