Johnnie Walker – the world’s most recognised Scotch – is celebrating 200 years, spawning a limited-edition varietal and documentary by acclaimed independent film makers. The iconic Scotch whisky began in Kilmarnock, Scotland, in 1820, in a small grocery shop run by a Mr John Walker. To celebrate the brand’s 200th birthday, the limited-edition John Walker […]
JOHNNIE MARKS 200 YEARS WITH LIMITED RELEASE AND DOCUMENTARY Read More »
Global drinks giant Diageo has been investing in the ongoing pursuit of innovation, ramping up its pioneering non-alcoholic distilled spirit Seedlip, and presenting a Johnnie Blue nod to good fortune. Last year Diageo acquired a majority in what is said to be the world’s first distilled non-alcoholic spirit – Seedlip. Seedlip launched four years ago
By Emma Castle Whisky Highballs are the drink of this summer, according to Diageo National Whisky Ambassador, Katie Nagar. Whisky’s popularity has been on the rise for a while now, but a recent survey of bar owners, cocktail enthusiasts, bartenders and spirit experts by Diageo, the world’s biggest producer of spirits, has revealed that the
Diageo has released the sixth instalment of its Johnnie Walker Blue Label limited-edition series, recognising 2019 as the Year of the Pig. Chinese New Year begins with the new moon after 21 January, and 2019 will see this on 5 February, ushering in the Pig as the year’s animal of the zodiac. The pig is
Diageo has teamed with HBO to produce a stunning Johnnie Walker tribute to the viral hit TV series Game of Thrones. Introducing White Walker. The White Walkers are the enigmatic and fear-inspiring blue-eyed frozen zombies that have slowly risen to significance through the pioneering TV drama, with series seven heralding their unbridled onslaught. The pending
Diageo has launched its biggest national brand campaign for a decade, cementing the lucrative Scotch market with an evolution of the iconic Keep Walking and what that means in Australia in 2018. Whiskey and Scotch in particular are growing categories in Australia. Johnnie Walker is the #1 selling Scotch both here and globally, and Black
MASSIVE AUSTRALIAN JOHNNIE WALKER CAMPAIGN TAKES ‘THE NEXT STEP’ Read More »
This week Diageo – one of the largest and most progressive drinks companies – celebrated two decades since its inception, and the eve of further innovation. The publicly listed company (plc) Diageo was created in 1997 from the merger of Grand Metropolitan plc and Guinness plc. Since then its share price has increased 340 per
The 2017 list of the world’s top alcohol brands is out, and the big news is the meteoric rise of the incumbent biggest beer and spirit brands. London-based global business valuation and strategy consultancy Brand Finance has released its latest list of the top beer and spirits beverages, by brand value. Amid the revolution in
WORLD’S BIGGEST ALCOHOL BRANDS – INSIGHTS FOR A CHANGING MARKET Read More »
Four years after discontinuing global production, Diageo has listened to supplier and consumer feedback and is reintroducing its malt-based Johnnie Walker Green label. Produced from a blend of malt whiskies matured for a minimum of 15 years, and no grain-based whiskey, Johnnie Walker Green was scaled back to very limited quantities in 2012. Following a
WHISKY GROWTH SEES JOHNNIE WALKER GREEN BACK ‘BY POPULAR DEMAND’ Read More »
The most influential whisky brand in the world has released the stunning second instalment of its sophisticated ‘Gentlemen’s Wager’ short film commercials, highlighting the value of taking pleasure in life. More than a year since the first film, Johnnie Walker Blue Label’s 11-minute long Gentlemen’s Wager II tells the story of Jude Law and Giancarlo
BIG-BUDGET JOHNNIE WALKER AD INSPIRES PROGRESS THROUGH “JOY” Read More »
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