CUB

CUB LASHED FOR PICKING ON REDHEADS

Posted on March 23rd, 2018 by Clyde Mooney
Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad

CARLTON DRAUGHT ‘46ers’ CAMPAIGN SCREAMS FRESH

Posted on October 4th, 2017 by Clyde Mooney
Carlton Draught maintains its mantle as Australia’s consistent top-selling tap beer, and CUB has launched a classically irreverent campaign to refresh the minds of beer drinkers. A new keg of Carlton Draught is reportedly tapped every 46 seconds somewhere in

VB EXIT PROVOKES CALL TO BAN BEER IN AUSSIE SPORT

Posted on March 27th, 2017 by Clyde Mooney
Carlton & United Breweries has ended a 20-year partnership with Cricket Australia, pulling VB sponsorship from the Australian test and one-day teams. “CUB has made a commercial decision to focus on more direct advertising during summer across our broad portfolio,”

CUB INNOVATES DRAUGHT BEER WITH ON-TREND FLAVOUR SYSTEM

Posted on January 11th, 2017 by Clyde Mooney
Carlton & United Breweries (CUB) has announced an innovative new beer system answering consumer demand for flavour and variety. CUB is working with pubs in Victoria, NSW and Queensland to trial the new concept, which uses a flavour ‘pod’ to

CUB EXPANDS DRAUGHT IN NSW AS UNIONS WAIL WICKED

Posted on August 3rd, 2016 by Clyde Mooney
Carlton & United Breweries is eyeing the potential for Melbourne Bitter in Sydney, even as it shrugs off union sabre-rattling. Melbourne Bitter has long been a consistent packaged favourite around the country, although mostly in Victoria. It was first brewed

ACCC INVOLVEMENT IN BIG BEER BATTLES CONTINUES

Posted on June 20th, 2016 by Clyde Mooney
Following a positive ruling on Australia’s part in the beer global mega-merger, the Australian Competition & Consumer Commission (ACCC) is still unhappy about tap contracts and craft brewers. Last month the ACCC gave the green light to a $145 billion

ORIGINAL PALE ALE GOES DOWN WELL AT CRAFTY PUB

Posted on December 11th, 2015 by Clyde Mooney
CUB has consummated its rebirth of the old Tooth’s brand, with a successful tasting launch hosted by one of the original brewer’s pubs. Tapping squarely into the increasingly sophisticated beer drinkers’ preferences, the Good Beer Company (GBC) operates the Keg

CUB LAUNCHES ‘PUB PLANE’ TO CHAMPION DRAUGHT AND PUBS

Posted on November 11th, 2015 by Clyde Mooney
Carlton & United Breweries is championing the pub with a national pub tour for lucky patrons, aboard the Carlton Draught custom jet. The Carlton Draught Pub Plane launched in a high-profile event in Melbourne today, taking guests on an exclusive