CUB

CUB TAPS INCENTIVE TO ‘LOVE YOUR LOCAL’

Posted on April 6th, 2020 by Clyde Mooney
Carlton & United Breweries has today launched an initiative aiming to inject a million dollars into pubs and clubs around Australia closed due to the virus crisis. The brand-new For the Love of Your Local campaign calls on Australians to

DOYLES DIVEST FAMILY HOTEL AFTER 37 YEARS

Posted on February 21st, 2020 by Clyde Mooney
The Doyle family are parting with their long-held and monikered Bridge Hotel in Mordialloc, as another stage of life unfolds. Career publican Peter Doyle leased and operated the Balaclava Hotel until its sale, whereupon he leased the Bridge from Carlton

CUB BUYS CRAFT BEER SWEETHEART BALTER

Posted on December 6th, 2019 by Clyde Mooney
Gold Coast craft beer start-up superstar Balter has inked a deal to join the Carlton & United Breweries stable, but stresses nothing will change inside its iconic smiley can. Founded in 2016 by a bunch of mates including professional surfers

CARLTON ZERO QUENCHING NEW MARKETS FOR CHANGING CUB

Posted on September 23rd, 2019 by Clyde Mooney
Carlton & United Breweries continues its quest to retain market dominance, embracing its new markets and vying for credibility even as it is readied for new owners. Consumer trend research continues to find major growth in the low- and no-alcohol

AB INBEV SELLS CUB TO ASAHI

Posted on July 19th, 2019 by Clyde Mooney
The world’s biggest brewer, Anheuser-Busch InBev (ABI), has agreed to sell Carlton & United Breweries (CUB) to Asahi for $AU16 billion. Talks on the deal began in April, between Lazard for ABI and Rothschild for Asahi. Agreement was reached this

VB’s SHOT TO AUSSIE SPIRIT

Posted on May 22nd, 2019 by Clyde Mooney
Victoria Bitter is charging a glass and into the hearts of Aussie battlers, giving away free beers at 287 venues to “everyone ready to get on with the job of making Australia a better place”. Draught stalwart around the country,

CARLTON TAPPING INTO SOFT DRINK MARKET

Posted on May 8th, 2019 by Clyde Mooney
Carlton & United Breweries is building on the success of its first non-alcoholic beer – Carlton Zero – with a bold advertising campaign aiming to woo consumers over from sugary drinks.   Carlton Zero was launched last September – the

HOTEL INDUSTRY SLAMS CUB’S ENTRY TO ONLINE LIQUOR SALES

Posted on January 21st, 2019 by Clyde Mooney
Former Australian brewing behemoth Carlton & United Breweries has stirred up a hornet’s nest with its decision to try direct-retailing many of its products to consumers through eBay – at discounted prices. Carlton & United Breweries (CUB) was wholly acquired

NEW VB LOOK – NOW WITH FREE TATTOOS

Posted on October 31st, 2018 by Clyde Mooney
Carlton & United Breweries has unveiled a new look for the VB logo, and cements its indelible mark on Australian drinkers with a promotion offering free VB tattoos for the most loyal. The famously ‘Big Cold Beer’ was the brainchild