CUB is launching a new campaign and refined brand image for Carlton Dry, urging drinkers to ‘Be like the Beer’ in a complicated world. Carlton & United Breweries (CUB) is addressing what it sees as gaps in the market, including strategically positioning Carlton Dry as a unisex option for beer drinkers. The brand reports its …
CUB PUSH ‘EASY’ WITH CD’S ‘BE LIKE THE BEER’ CAMPAIGN Read More »
Carlton & United Breweries is releasing the first non-alcoholic beer in its 180-year history. Addressing a long-term shift in Australia’s drinking habits, CUB has announced the immediate release of Carlton Zero. Low and mid-strength beers now represent 20 per cent of the big brewer’s sales, and sales of non-alcoholic beer in Australia have grown 57 per cent …
Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad aired on TV, encouraging Australians to “stop the spread of the ginger gene”. (below) The …
Carlton Draught maintains its mantle as Australia’s consistent top-selling tap beer, and CUB has launched a classically irreverent campaign to refresh the minds of beer drinkers. A new keg of Carlton Draught is reportedly tapped every 46 seconds somewhere in Australia. In recognition of this, Carlton & United Breweries (CUB) has broken a five-year TV …
Carlton & United Breweries continues its strategic approach to the shifting beer market, with Carlton Pale Ale the latest targeted release into pubs to leverage off insights and a big name brand. Carlton Draught remains the top-selling keg beer in the country, reportedly making up one in four taps nationally. It is also third-highest selling …
CUB TAPPING CONSUMER INSIGHTS WITH DRAUGHT-ONLY CARLTON PALE Read More »
Carlton & United Breweries is championing the pub with a national pub tour for lucky patrons, aboard the Carlton Draught custom jet. The Carlton Draught Pub Plane launched in a high-profile event in Melbourne today, taking guests on an exclusive one hour flight over the capital, in a private jet decked out with Carlton’s Brewery …
CUB LAUNCHES ‘PUB PLANE’ TO CHAMPION DRAUGHT AND PUBS Read More »
Hospitality group Solotel and beer giant Carlton & United Breweries are hosting a series of fundraisers to send money and clothing, after the massive 7.8 magnitude earthquake that rocked Nepal on the weekend. The quake created a lot of innocent victims in a very poor part of the world, and touched Australia both through our …
KARMA KEGS FOR NEPAL ROLL OUT OF 16 SOLOTEL PUBS Read More »
The ubiquitous Carlton Draught continues to blur the lines between craft and big beer as ‘Fresh and Unpasteurised’ permeates all manner of pubs. Unpasteurised beer is not heated (to 70 degrees) during the brewing process, and its delicate nature is considered one of the hallowed grounds of beer production. One of the most wide-spread draught …
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