Carlton & United Breweries Archives

CUB PUSH ‘EASY’ WITH CD’S ‘BE LIKE THE BEER’ CAMPAIGN

Posted on October 26th, 2018 by Clyde Mooney

CUB is launching a new campaign and refined brand image for Carlton Dry, urging drinkers to ‘Be like the Beer’ in a complicated world. Carlton & United Breweries (CUB) is addressing what it sees as gaps in the market, including

CUB RELEASE FIRST NO-ALCOHOL BEER

Posted on August 29th, 2018 by Clyde Mooney

Carlton & United Breweries is releasing the first non-alcoholic beer in its 180-year history. Addressing a long-term shift in Australia’s drinking habits, CUB has announced the immediate release of Carlton Zero. Low and mid-strength beers now represent 20 per cent of

CUB LASHED FOR PICKING ON REDHEADS

Posted on March 23rd, 2018 by Clyde Mooney

Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad

CARLTON DRAUGHT ‘46ers’ CAMPAIGN SCREAMS FRESH

Posted on October 4th, 2017 by Clyde Mooney

Carlton Draught maintains its mantle as Australia’s consistent top-selling tap beer, and CUB has launched a classically irreverent campaign to refresh the minds of beer drinkers. A new keg of Carlton Draught is reportedly tapped every 46 seconds somewhere in

CUB TAPPING CONSUMER INSIGHTS WITH DRAUGHT-ONLY CARLTON PALE

Posted on December 14th, 2016 by Clyde Mooney

Carlton & United Breweries continues its strategic approach to the shifting beer market, with Carlton Pale Ale the latest targeted release into pubs to leverage off insights and a big name brand. Carlton Draught remains the top-selling keg beer in

CUB LAUNCHES ‘PUB PLANE’ TO CHAMPION DRAUGHT AND PUBS

Posted on November 11th, 2015 by Clyde Mooney

Carlton & United Breweries is championing the pub with a national pub tour for lucky patrons, aboard the Carlton Draught custom jet. The Carlton Draught Pub Plane launched in a high-profile event in Melbourne today, taking guests on an exclusive

KARMA KEGS FOR NEPAL ROLL OUT OF 16 SOLOTEL PUBS

Posted on April 29th, 2015 by Clyde Mooney

Hospitality group Solotel and beer giant Carlton & United Breweries are hosting a series of fundraisers to send money and clothing, after the massive 7.8 magnitude earthquake that rocked Nepal on the weekend. The quake created a lot of innocent

CARLTON DRAUGHT ‘CRAFTY’ FLOWS ON

Posted on April 22nd, 2015 by Clyde Mooney

The ubiquitous Carlton Draught continues to blur the lines between craft and big beer as ‘Fresh and Unpasteurised’ permeates all manner of pubs. [caption id="attachment_2069" align="alignright" width="425"] Willoughby Hotel Carlton tanks[/caption] Unpasteurised beer is not heated (to 70 degrees) during