AVC is evolving the celebrated former Crafty Squire in Melbourne’s CBD into a new four-level pub with an old name, through a lavish $6.5 million transformative renovation and new Carlton Draught bar. The Crafty Squire has been a landmark venue, on the bustling corner of Melbourne’s Russell and Little Collins Street, since 2015. It […]
CUB has produced its first major ad campaign for Carlton Draught in more than five years, championing an unashamed tribute to the pub by proclaiming “Long Live the Keg”. The ad (below) revives Carlton’s proud tradition of large-than-life ad campaigns, accompanied by bagpipes, cannons, a choir, and the Carlton Draught Beer Brigade, for all the
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below), approaching three minutes, is set to the well-loved tune of Can’t Fight this Feeling by
Carlton Draught maintains its mantle as Australia’s consistent top-selling tap beer, and CUB has launched a classically irreverent campaign to refresh the minds of beer drinkers. A new keg of Carlton Draught is reportedly tapped every 46 seconds somewhere in Australia. In recognition of this, Carlton & United Breweries (CUB) has broken a five-year TV
Carlton & United Breweries continues its strategic approach to the shifting beer market, with Carlton Pale Ale the latest targeted release into pubs to leverage off insights and a big name brand. Carlton Draught remains the top-selling keg beer in the country, reportedly making up one in four taps nationally. It is also third-highest selling
CUB TAPPING CONSUMER INSIGHTS WITH DRAUGHT-ONLY CARLTON PALE Read More »
Carlton & United Breweries is championing the pub with a national pub tour for lucky patrons, aboard the Carlton Draught custom jet. The Carlton Draught Pub Plane launched in a high-profile event in Melbourne today, taking guests on an exclusive one hour flight over the capital, in a private jet decked out with Carlton’s Brewery
CUB LAUNCHES ‘PUB PLANE’ TO CHAMPION DRAUGHT AND PUBS Read More »
The ubiquitous Carlton Draught continues to blur the lines between craft and big beer as ‘Fresh and Unpasteurised’ permeates all manner of pubs. Unpasteurised beer is not heated (to 70 degrees) during the brewing process, and its delicate nature is considered one of the hallowed grounds of beer production. One of the most wide-spread draught
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