By Grant Shepherd One of the biggest complaints people have about social media, in particular Facebook, is how often things change. Whether it’s a new design that changes the look and feel of the site, or new functionality, it’s hard to be always on top of these changes, and utilise them properly to help your […]
By Grant Shepherd A picture is worth a thousand words. This old adage has never been more relevant than today, especially when it comes to social media. It has been proven in many studies that no matter what the platform, social updates with images are far more successful than simple text. This means that as
By Grant Shepherd When thinking about social media for a small business, it’s easy to get intimidated by the incredible number of options available. Many businesses also feel they just don’t have the time to maintain their social media sites enough to make them worthwhile. What if I told you there are forms of social
By Grant Shepherd When it comes to the major social networking sites, most businesses only bother with the big two: Facebook and Twitter. This is a reasonable strategy as they are the most popular and therefore your posts or tweets are reaching the largest audience possible. But there is another social network that seems to
When social media first arrived on our computers and smartphones it was purely a form of self-promotion. Facebook pages were inundated with posts about what your friend just ate for breakfast, or how terrible that movie was. But things have changed. While self-promotion is still popular on social media sites like Facebook and Twitter, it
By Grant Shepherd It’s easy for a small business to think that a social media presence isn’t important. For someone unfamiliar with the subject, it’s hard to comprehend how a “hashtag” (#) could reach thousands of people in a second, or a Google+ review could revitalise a failing business. But it’s true… And if you
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