Article supplied by Australian Brewery sales manager and craft beer enthusiast, David Ward. The sustained consumer interest in the craft beer phenomenon suggests it is here to stay, and more stalwart suburban locals are finding a place for boutique beers out of their taps. Pubs and bars in the inner west and CBD are […]
Following the widespread success of Iron Jack last year, Lion is rolling out a full-strength version to further the stable of the brand. Lion trademarked Legendary Brewing Co. (LBC) in 2017, coloured with stories that are “fictional but familiar”. The original Iron Jack out of LBC is a mid-strength lager that sold over 16 million
The pinnacle of rugby league is currently electrifying fans throughout the country, and Lion has tapped into the indelible link between State of Origin and beer by backing Blues and Maroons. The State of Origin is for many the highlight of the league season, perhaps only surpassed by the Grand Final, between two far more
By David Ward – Australian Brewery sales manager and craft beer enthusiast. Craft Beer has been given a shot of adrenaline over the last few years in Australia by the internationally famous Great Australian Beer SpecTAPular Festival. Begun in 2011 by publicans and craft beer pioneers Guy Greenstone and Steve Jeffares at the Local Taphouse in
Lion has launched a wide-scale campaign around Hahn – in recognition of the significance of a beer and a yarn, and in celebration of its 30th anniversary. This week the ‘Hahn – Now You’re Talking’ advertising platform will begin across Australia, backed by $12 million of ‘beer banter’ messages on TV, billboards, digital and social
HAHN GETS TALKING IN PUBS AMID PEARL ANNIVERSARY Read More »
Bolstered by the Australian ‘gin revolution’ and constant offers to invest, West Winds Gin has kick-started a crowd-funding campaign to allow fans to literally put their money where their mouth is. Based in Western Australia, West Winds began in 2010, the product of the entrepreneurial curiosity of founder and chief executive, Paul White. The qualified
By David Ward – Australian Brewery, Rouse Hill The Federal Budget released on 8 May has flagged a change in the tax rate for beer in kegs smaller than 48 litres. All kegs above eight litres will now be taxed at the same lower rate. At the Australian Brewery we believe any kind
BUDGET TAX RELIEF FOR BREWERS: WHAT IT WILL MEAN FOR BEER Read More »
Wine has topped the charts as most popular drink, and men are consuming less alcohol – although women are drinking more. This month, Roy Morgan and one of the world’s biggest brewers have released insights into patron drinking behaviour. Roy Morgan’s Alcohol Currency Report details the drinking patterns of Australians of legal drinking age. It analyses
Diageo has launched its biggest national brand campaign for a decade, cementing the lucrative Scotch market with an evolution of the iconic Keep Walking and what that means in Australia in 2018. Whiskey and Scotch in particular are growing categories in Australia. Johnnie Walker is the #1 selling Scotch both here and globally, and Black
MASSIVE AUSTRALIAN JOHNNIE WALKER CAMPAIGN TAKES ‘THE NEXT STEP’ Read More »
Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad aired on TV, encouraging Australians to “stop the spread of the ginger gene”. (below) The
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