Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt with an accessible taste profile targeted toward a new generation of whisky drinkers. It offers […]
Following the growth of the category and recent successes, Diageo has released a new twist for the flavoured gin market with Gordon’s Sicilian Lemon Distilled Gin. The past year has seen strong growth in the segment with almost half the increase coming through flavoured gins. Of these, 50 per cent of the growth has been
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below), approaching three minutes, is set to the well-loved tune of Can’t Fight this Feeling by
Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a family business in Shepparton, Furphy, that made water tanks used by soldiers in World War
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and cider, to release a Ginger Beer, crafted with Australian ginger. The company reports the ginger
Global beer behemoth Heineken is making moves to get people back into pubs, pushing a campaign to buy a beer now to drink when venues reopen. The campaign will be launched in 20 global markets, starting with Brazil. Heineken fans can purchase a beer online, to enjoy later at their favourite pub or bar. Heineken
HEINEKEN CAMPAIGN TO GET DRINKERS INTO REOPENED PUBS Read More »
A decision by the Federal Government has paved the way for pubs to sell draught beer for takeaway, to provide some much-needed revenue during the closure. A Government ruling to not apply the usual double excise facilitates pubs selling beer in their taps via resealable bottles, typically known as ‘growlers’. Carlton & United Breweries almost
RELAXED RULES ALLOW SALE OF TAKEAWAY DRAUGHT BEER Read More »
Amid a storm of new styles and explosion of breweries, Coopers report its traditional Stout has enjoyed a significant resurgence as the beer-curious discover brews that have lasted through the ages. Coopers Best Extra Stout has been in constant production since 1879. Its heyday in the mid-twentieth century gave way to competition and changing tastes
Global drinks giant Diageo has been investing in the ongoing pursuit of innovation, ramping up its pioneering non-alcoholic distilled spirit Seedlip, and presenting a Johnnie Blue nod to good fortune. Last year Diageo acquired a majority in what is said to be the world’s first distilled non-alcoholic spirit – Seedlip. Seedlip launched four years ago
The annual Great Australian Beer SpecTAPular Hottest 100 craft beers in Australia list has been released, welcoming more record-breaking stats and a perennial favourite back in top spot. Celebrating its twelfth year, the GABS Hottest 100 is an annual snapshot of the nation’s preferences in the craft beer landscape, bringing insight on trends in brands,
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