The pinnacle of rugby league is currently electrifying fans throughout the country, and Lion has tapped into the indelible link between State of Origin and beer by backing Blues and Maroons. The State of Origin is for many the highlight of the league season, perhaps only surpassed by the Grand Final, between two far more […]
By David Ward – Australian Brewery sales manager and craft beer enthusiast. Craft Beer has been given a shot of adrenaline over the last few years in Australia by the internationally famous Great Australian Beer SpecTAPular Festival. Begun in 2011 by publicans and craft beer pioneers Guy Greenstone and Steve Jeffares at the Local Taphouse in
Lion has launched a wide-scale campaign around Hahn – in recognition of the significance of a beer and a yarn, and in celebration of its 30th anniversary. This week the ‘Hahn – Now You’re Talking’ advertising platform will begin across Australia, backed by $12 million of ‘beer banter’ messages on TV, billboards, digital and social
HAHN GETS TALKING IN PUBS AMID PEARL ANNIVERSARY Read More »
By David Ward – Australian Brewery, Rouse Hill The Federal Budget released on 8 May has flagged a change in the tax rate for beer in kegs smaller than 48 litres. All kegs above eight litres will now be taxed at the same lower rate. At the Australian Brewery we believe any kind
BUDGET TAX RELIEF FOR BREWERS: WHAT IT WILL MEAN FOR BEER Read More »
Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad aired on TV, encouraging Australians to “stop the spread of the ginger gene”. (below) The
Back for its tenth big year, the Great Australian Beer SpecTAPular (GABS) Hottest 100 Aussie Craft Beers list was released over the Australia Day weekend. (full list below) Saturday saw over 45 events held around the country, with patrons partaking and counting down the now legendary list, which provides a powerful annual snapshot of the
GABS HOTTEST 100 CRAFT BEERS 2018: NEW AND TRENDING Read More »
In a world where beer is no longer simple, people serving it must know something of what they’re doing. Acclaimed brewer Neal Cameron offers insight into insight. We’re big on education in Australia. We are in the top ten most educated countries in the world. And until successive governments savagely degraded our TAFE system,
The Beer Cartel has released the 2017 Australian Craft Beer Survey, offering insight into the motivations and factors influencing drinkers in the ever-growing category. The Survey is stated as the most comprehensive publicly available study ever undertaken with Australian craft beer drinkers, and has found the majority care about the ownership of the operation, overwhelmingly
The Institute of Beer’s Neal Cameron continues his series on the business of (good) beer, with the importance of the vessel of the brew. This follows his doctrines: Beers Ain’t Beers Beer is Just Like Milk What Lurks Below, and How to pour the perfect beer Spend a moment thinking about what goes into
The Institute of Beer’s Neal Cameron continues his series on the business of (good) beer, following his doctrines that Beers Ain’t Beers, and that beer is Just Like Milk. Having a beer with one of our local Lancer guys and listening to his tales from the cellar is a deliciously awful experience. From the
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