Drinks – Alcoholic

JOHNNIE BLUE EMBRACES THE PIG

Posted on December 3rd, 2018 by Clyde Mooney
Diageo has released the sixth instalment of its Johnnie Walker Blue Label limited-edition series, recognising 2019 as the Year of the Pig. Chinese New Year begins with the new moon after 21 January, and 2019 will see this on 5

CCA GOES LONG AND SWEDISH

Posted on November 28th, 2018 by Clyde Mooney
Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders

COCKTAILS ON THE RISE – LIKE A PORNSTAR

Posted on November 23rd, 2018 by Clyde Mooney
Research from the UK finds cocktails are increasingly the drink of choice with a meal and more essential on the drinks menu than ever, as pubs head into summer down under. Cocktails are more popular than they’ve been in some

ASAHI TAPS NEXT GEN WITH SUPER-FUNKY CAMPAIGN

Posted on November 12th, 2018 by Clyde Mooney
Asahi is releasing an innovative new campaign for Asahi Super Dry aiming to tap the discerning beer drinker’s appreciation for discovery and exploration. The ‘Enter Asahi’ campaign seeks to break through to premium beer drinkers, recognising it needs to follow

NEW VB LOOK – NOW WITH FREE TATTOOS

Posted on October 31st, 2018 by Clyde Mooney
Carlton & United Breweries has unveiled a new look for the VB logo, and cements its indelible mark on Australian drinkers with a promotion offering free VB tattoos for the most loyal. The famously ‘Big Cold Beer’ was the brainchild

JOHNNIE JOINS GAME OF THRONES WITH WHITE WALKER

Posted on October 5th, 2018 by Clyde Mooney
Diageo has teamed with HBO to produce a stunning Johnnie Walker tribute to the viral hit TV series Game of Thrones. Introducing White Walker. The White Walkers are the enigmatic and fear-inspiring blue-eyed frozen zombies that have slowly risen to

CIDER AUSTRALIA LAUNCH WORLD-FIRST TRUST MARK

Posted on October 5th, 2018 by Clyde Mooney
Cider Australia has launched a world-first trust mark for craft ciders to educate consumers and help them make more informed purchasing decisions. Less than 15 per cent of ciders in Australia are craft ciders made with 100 per cent Australian-grown

COOPERS MEET MARKET WITH NEW COOPERS DRY

Posted on September 12th, 2018 by Clyde Mooney
Coopers has responded to consumer demand with the release of the new Coopers Dry. The product is an entirely new beer, made with an extended low-temperature process and developed to meet the growing public demand for this style of lager.

LORD NELSON LOOKS FORWARD WITH PEKING POPPI

Posted on August 10th, 2018 by Clyde Mooney
Australia’s oldest craft brewery – the Lord Nelson Hotel – is proving it is not too old to learn new tricks, expanding its award-winning line-up with an Asian-style beer inspired by spices and sugar. Grounded in the heart of The