Drinks – Alcoholic

R!OT RUNNING SPRITZ IN KEGS

Posted on September 11th, 2020 by Clyde Mooney
Addressing the rising popularity of the Rosé spritz, Riot Wine Co has overcome the problems for venues and consumers with its spritz-in-keg solution. Riot Wine Co (RWC) created the R!OT Rosé Spritz in 2019, but notes the side-effects of the

THE SINGLETON LAUNCHED IN OZ WITHOUT RULES

Posted on August 31st, 2020 by Clyde Mooney
Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt

SICILIAN LEMON TOASTS FLAVOURED GIN MARKET

Posted on August 17th, 2020 by Clyde Mooney
Following the growth of the category and recent successes, Diageo has released a new twist for the flavoured gin market with Gordon’s Sicilian Lemon Distilled Gin. The past year has seen strong growth in the segment with almost half the

ODE TO THE PUB: CUB

Posted on June 5th, 2020 by Clyde Mooney
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below),

NEW CONSUMER-DRIVEN DRINKS FROM LION

Posted on May 27th, 2020 by Clyde Mooney
Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a

NEW DRINKS FOR A NEW WORLD

Posted on May 15th, 2020 by Clyde Mooney
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and

HEINEKEN CAMPAIGN TO GET DRINKERS INTO REOPENED PUBS

Posted on May 1st, 2020 by Clyde Mooney
Global beer behemoth Heineken is making moves to get people back into pubs, pushing a campaign to buy a beer now to drink when venues reopen. The campaign will be launched in 20 global markets, starting with Brazil. Heineken fans

RELAXED RULES ALLOW SALE OF TAKEAWAY DRAUGHT BEER

Posted on April 20th, 2020 by Clyde Mooney
A decision by the Federal Government has paved the way for pubs to sell draught beer for takeaway, to provide some much-needed revenue during the closure. A Government ruling to not apply the usual double excise facilitates pubs selling beer

COOPERS TOAST STOUT REVIVAL

Posted on February 5th, 2020 by Clyde Mooney
Amid a storm of new styles and explosion of breweries, Coopers report its traditional Stout has enjoyed a significant resurgence as the beer-curious discover brews that have lasted through the ages. Coopers Best Extra Stout has been in constant production

DIAGEO SEEDS FURTHER INNOVATION

Posted on January 31st, 2020 by Clyde Mooney
Global drinks giant Diageo has been investing in the ongoing pursuit of innovation, ramping up its pioneering non-alcoholic distilled spirit Seedlip, and presenting a Johnnie Blue nod to good fortune. Last year Diageo acquired a majority in what is said