Britain’s Beer Alliance has announced a £9 million (AU$15.9 million) advertising campaign hoping to stem the tide of pub closures by reminding the people of their community significance.
According to data, roughly three pubs close for good in Britain every day. Many believe a contributing factor is the country’s rising tax on beer.
The campaign, called “Long Live the Local” celebrates the humble pub’s rightful place in the hearts and lives of generations of Brits, and asks viewers to help by signing a petition aiming to cut the beer tax.
The UK still counts over 50,000 pubs, meaning it has over three times as many per head of population as Australia.
Approximately 15,000 British pubs will be showing the campaign, and displaying supporting material including posters, beer mats and branded glasses.