An Antenna survey conducted in June this year for Tyro’s Eat Pay Love Report showed that while the cost of living has skyrocketed, Australians still love visiting their local pubs.
The survey questioned over 1,000 Australians on their preferences for how they spend their time and money.
While Australians do still go out, overall statistics show that the way they spend their money has become more conservative.
The first of the key findings was that compared with data from a year ago, over one third of responders indicated they are now less inclined to shout others.
And 39 per cent indicated feeling uncomfortable in telling their mates they didn’t want to shout.
Further, only 12 per cent of Australians said they were happy to spend over $12 on a beer. Of this responders, over a quarter were Gen X.
More than half of the responders say they are deliberately ordering cheaper meals when eating out, with pizza the top meal choice.
Tipping has also reduced, with more than half never tipping and one in five tipping less.
Importantly, the survey found that to remain connected with their community, Australians are prepared to cut back on costs such as shoes, clothing, and food delivery so they can visit their local.
The survey also found that for some Australians, it is cheaper to go to their local pub than stay home. The average weekly cost to stay in, considering bills, takeaway, drinks and streaming services, was over $91.
Overall, the research gives some valuable insights to keep the industry motivated.
As greater than half of Australians are prioritising community connection at their local, the results suggest the importance of continually finding new ways to feed and entertain pub-goers.
