Lion

GUINNESS WINS OVER THE LADIES AND GEN Z

Posted on March 18th, 2026 by Jane Louise
Tuesday saw record numbers of Australians raising a glass of Guinness to celebrate St Patrick’s Day. The stout, previously considered a classic ‘old man’s drink’, has now become Australia’s favourite dark beer, rising in popularity year on year. Guinness was

BLUES SCORE IN TEDESCO’S CAMDEN

Posted on May 29th, 2023 by Clyde Mooney
Lion and Tooheys have today unveiled another weapon in the pending State of Origin series, opening the Tedesco Inn in Camden, in tribute to the collective teamwork underpinning the success of the Blues. In celebration of the upcoming 2023 State

ALH POSTS STRONG RESULTS AMID CONTINUED INVESTMENT

Posted on May 10th, 2023 by Clyde Mooney
Endeavour has posted what it describes as a “solid” performance for the quarter, seeing stability across pubs and retail, and continued investment in the pursuit of patronage. The ASX-listed Endeavour (EDG) released its FY23 Q3 financials in the past week,

XXXX LAUNCHES ZERO TO THE NEW MARKET

Posted on May 11th, 2022 by Clyde Mooney
Aussie icon XXXX has announced a major innovation to meet the changing market, launching XXXX Zero, as Australia’s first beer that is both alcohol-free and carbon neutral. XXXX Zero is specifically catering to a shift in Australians’ drinking habits, in

LION LAUNCHES MENTAL HEALTH PROGRAMS WITH GOTCHA4LIFE

Posted on December 8th, 2021 by Clyde Mooney
Lion has returned to the Armatree Hotel, launching a community program in support of mental health, in collaboration with Gotcha4Life. A special free Christmas Dinner for held for the local community at the Armatree Hotel on 1 December, welcoming Gus

CASHED-UP LIQUOR STAFF HEAD TO PUBS

Posted on October 29th, 2021 by Clyde Mooney
In support and celebration of the re-opening of pubs, Heineken and Lion are giving all staff in Sydney, Canberra and Melbourne a $150 voucher to spend up at the local. In November a total of 1,500 Lion team members from

LION LETS LOOSE XXXX DRY

Posted on September 22nd, 2021 by Clyde Mooney
Following the success of its release in the northern states last year, Lion has announced the national launch of XXXX Dry. Despite being made available only in Queensland and the Northern Territory, XXXX Dry became the biggest beer launch in

CHEERS TO NATIONAL LOCAL DAY

Posted on March 26th, 2021 by Clyde Mooney
The inaugural ‘National Local Day’ took place this week, with hundreds of pubs around the country benefitting from a push to get patrons back into ‘the local’. Earlier this month Lion declared Tuesday, 23 March 2021 to be the inaugural

LION LAUNCHES NATIONAL LOCAL DAY

Posted on March 10th, 2021 by Clyde Mooney
Recognising one year since the day that turned Australia upside down and closed pubs for the first time ever, Lion is declaring Tuesday, 23 March the inaugural ‘National Local Day’. The date marks one year since the taps were turned

LION GOING DRY FOR EMERGING MARKETS

Posted on December 14th, 2020 by Clyde Mooney
Lion has begun a “strikingly different” campaign to harness the market appeal for a major launch of a new variant to XXXX – XXXX DRY. XXXX DRY is described as an “easy drinking full strength lager designed to appeal to