Jim Beam Archives

JIM BEAM GIVING MANY ‘MATES’ A FREE DRINK

Posted on December 7th, 2018 by Clyde Mooney

Jim Beam is buying a whole lot of ‘mates’ a drink, with 40 venues around the country hosting the inaugural ‘Mate of a Mate’s Day’ next Friday. From 4-7pm on 14 December, pubs around the country (full list below) will

JIM BEAM MAKES MORE HISTORY WITH NEW ‘PREMIUM’ BOTTLES

Posted on July 8th, 2016 by Clyde Mooney

Continuing its momentous ‘Make History’ movement, Jim Beam has now released its distinctive new bottle and packaging to better emphasize the premium inside the bottle. The sensation of quality is largely about perception and visual impressions, which is why the

WORLD’S BIGGEST BOURBON PUSHES PREMIUM WITH DOUBLE OAK

Posted on June 17th, 2016 by Clyde Mooney

The progressive drinks giant that is Beam Suntory with Coca-Cola Amatil has announced Jim Beam Double Oak as part of its permanent line-up and push on ‘super-premium’ bourbon. Beam and Suntory teamed up in 2014 to create a new force