In Promotional Events by Clyde Mooney

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Jim Beam is buying a whole lot of ‘mates’ a drink, with 40 venues around the country hosting the inaugural ‘Mate of a Mate’s Day’ next Friday.

From 4-7pm on 14 December, pubs around the country (full list below) will be serving gratis Jim Beam & Cola or Highballs.

Jim Beam is the biggest-selling spirit brand in Australia and this latest instalment is an extension of its recent ongoing ‘Raised Right’ campaign, championing respect for one another.

“Jim Beam stands for togetherness, respect, unity and acceptance, and Mate of a Mate’s Day allows us to recognise and celebrate those people who share the same values as us,” says Beam Suntory marketing director Oceania Trent Chapman.

Celebrating the Aussie credo of fairness and standing up for what’s right, Chapman says the concept is a natural fit for the brand.

“‘Come as a friend, leave as family’ are the words emblazoned on the walls of our distillery in the US, but the motto very much rings true to the Aussie culture.”

The campaign will be supported with above the line advertising. (TVC below)


Venues hosting Mate of a Mate’s Day

NSW: Royal Oak, Strawberry Hills Hotel, Surly’s, The Foresters, The Glenmore, The Orient, White Horse, O’Donoghues Hotel, Overlander Hotel, Red Cow, Tatersalls Hotel, The Colonial Hotel

Victoria: Duke of Wellington, European Bier Café, Mail Exchange, Network Bar, The Saint, Aussie Hotel, Irish Murphies, The Inn, The Metro, Seamus O’Toole

Queensland: Belvedere Hotel, Hamilton Hotel, Jubilee Hotel, Pineapple Hotel, The Glen, Victory Hotel, Coolangatta Hotel, Envy, Southport Sharks, The Avenue

Northern Territory: The Beachfront

South Australia: The Strathmore

Tasmania: Customer House

Western Australia: The Aviary