Diageo

SMIRNOFF SELTZER – THE SUMMER ALTERNATIVE

Posted on October 16th, 2020 by Clyde Mooney
Diageo has launched its Smirnoff Seltzer range, offering calorie-conscious consumers an easy-drinking summer alternative in three fruit flavours. Smirnoff Seltzer is a low-calorie, spirit-based drink seen as perfect for daytime socialising. With zero sugar and only 70 calories per serve,

CRAFTZERO LAUNCHES TO MEET NON-ALCOHOLIC DEMAND

Posted on October 2nd, 2020 by Clyde Mooney
In response to the exploding growth in the category, Craftzero launched this week to service the public’s increasing thirst for non-alcoholic beverages. Craftzero is a new “virtual marketplace for mindful drinking” – a one-stop-shop for non-alcoholic beers, wines and spirits,

THE SINGLETON LAUNCHED IN OZ WITHOUT RULES

Posted on August 31st, 2020 by Clyde Mooney
Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt

SICILIAN LEMON TOASTS FLAVOURED GIN MARKET

Posted on August 17th, 2020 by Clyde Mooney
Following the growth of the category and recent successes, Diageo has released a new twist for the flavoured gin market with Gordon’s Sicilian Lemon Distilled Gin. The past year has seen strong growth in the segment with almost half the

DIAGEO PLEDGES $145 MILLION TO ‘RAISE THE BAR’

Posted on June 24th, 2020 by Clyde Mooney
Global drinks giant Diageo has today announced its massive US$100 million ‘Raising the Bar’ support program for venues in the wake of the COVID-19 pandemic. Diageo Australia has pledged $11.5 million to the Down Under instalment of Raising the Bar,

DRINKS GIANTS STEP UP

Posted on June 12th, 2020 by Clyde Mooney
Two of the largest drinks suppliers in the country, Lion and Diageo, are helping licensed venues through education and support as customers head out again post-pandemic. Starting this week Lion has been rolling out around 1,000 venue ‘safety kits’ to

SUMMER TREND ALERT: WHISKY HIGHBALLS

Posted on October 25th, 2019 by Clyde Mooney
By Emma Castle Whisky Highballs are the drink of this summer, according to Diageo National Whisky Ambassador, Katie Nagar. Whisky’s popularity has been on the rise for a while now, but a recent survey of bar owners, cocktail enthusiasts, bartenders

DIAGEO GREETS SPRING WITH INFUSIONS

Posted on September 23rd, 2019 by Clyde Mooney
Recognising changing consumer demands, global drinks giant Diageo has released a low-ABV, low-calorie drink born for contemporary socialising. Smirnoff Infusions is based in the acclaimed vodka, with the addition of natural botanicals. It is 20 per cent ABV, and intended

DIAGEO STREAMLINES, SHEDDING MULTIPLE BRANDS

Posted on November 15th, 2018 by Clyde Mooney
Diageo has streamlined its vast portfolio, peeling off 19 brands in a massive deal to American independent Sazarac to focus its resources and returns. UK-based Diageo is one of the world’s largest drinks companies, with segment-leading brands across spirits and

JOHNNIE JOINS GAME OF THRONES WITH WHITE WALKER

Posted on October 5th, 2018 by Clyde Mooney
Diageo has teamed with HBO to produce a stunning Johnnie Walker tribute to the viral hit TV series Game of Thrones. Introducing White Walker. The White Walkers are the enigmatic and fear-inspiring blue-eyed frozen zombies that have slowly risen to