COORS CAPITALISES ON AMERICANA IN ‘CRUSHING’ ACTIVATIONS
Drinks market heavyweights CCA and Coors continue to bring marketing for the times to the industry, with a range of on-trend and on-brand on- and off-premise activities this month. Making the most of its pioneering connection to the environment and waste-reduction, 12 venues have been fitted with a Coors-branded Can Crusher for a theatrical activation […]
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