Coopers

RESEARCH SHOWS BEER DRINKERS LOOKING LOCAL

New research finds evolving consumer preferences in the beer game, including 70 per cent of Australian beer drinkers actively seeking locally brewed and owned beers in venues. The study was commissioned by Coopers, examining the preferences of beer-drinking Aussies. It was found that when buying beer in a pub, bar, club or restaurant, six in …

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COOPERS KICKS OFF CANNY PROMO WITH VOLLEY

Classic Australian brands Coopers and Volley have teamed up for an original cross-promotion, giving rise to the perfect drinking footwear – the Coopers XPA Volley. The limited-edition sneakers are not available for purchase and can only be claimed through participating pubs and bottleshops, with XPA purchases, from this week. “Like Volley, Coopers has a long …

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COOPERS ANNOUNCE NATIONAL SAPPORO CAMPAIGN

Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the story of Seibei Nakagawa’s journey as he created Japan’s legendary beer. In 1865, the young …

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VIRTUAL PUBS TO SATISFY ABSENT PATRONS

Coopers and Lion have each launched initiatives to help keep pubs engaged with and entertaining their patrons stuck at home, pushing virtual pubs across the country. Coopers Brewery presents its ‘Live, Loud & Local’ entertainment series, providing entertainment from some of Australia’s leading comedians, musicians, chefs and MCs, hosted by Joel Creasey and Myf Warhurst. …

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COOPERS NOD TO HOTEL ORIGINS WITH ‘FAMILY SECRET’ AMBER

Coopers is releasing its second draught-only seasonal brew of 2016, shoring its credentials as Australia’s original craft beer. The new amber ale varietal is a step away from traditional Coopers beers, but cloaked in the legendary brewers’ shroud of history with the title of ‘Family Secrets Amber Ale’. This ‘Secret’ is based around a Coopers …

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