New research finds evolving consumer preferences in the beer game, including 70 per cent of Australian beer drinkers actively seeking locally brewed and owned beers in venues. The study was commissioned by Coopers, examining the preferences of beer-drinking Aussies. It was found that when buying beer in a pub, bar, club or restaurant, six in …
This month the biggest celebrations in Australian beer took place, and some of the strongest players were not shy putting their best new flavours forward. Current titleholder of the #1 beer on the GABS Top100 for 2021, Canberra’s BentSpoke Brewing Co has launched Hop Wheeler in collaboration with Yakima Chief Hops, as part of its …
Coopers is releasing a distinctly Australian IPA, with a little help from live, loud and local legend, Aussie rocker James Reyne. Australia’s largest independent family-owned brewery launches Coopers Australian IPA as a limited-edition release, in kegs and cans. As IPAs continue to grow in popularity around the country and a flood of overseas styles hit …
Classic Australian brands Coopers and Volley have teamed up for an original cross-promotion, giving rise to the perfect drinking footwear – the Coopers XPA Volley. The limited-edition sneakers are not available for purchase and can only be claimed through participating pubs and bottleshops, with XPA purchases, from this week. “Like Volley, Coopers has a long …
Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the story of Seibei Nakagawa’s journey as he created Japan’s legendary beer. In 1865, the young …
Australian beer doyen Coopers Brewery recently announced what it says will be the first of its initiatives to help pubs on the road to recovery, by shouting consumers 15,000 draught beers with the “Roll On In, Pub’s Open” campaign. The Australian family-owned brewery is putting more than 15,000 beers on its tab to support Australian …
The Supreme Court in South Australia has ordered directors of Bloody Mary Group to pay partners over $380,000 after they pocketed lucrative rebate deals with major brewers. In 2016 business partners Brett Viney and Matthew Mitchell bought the Windmill Hotel for around $1.4 million in a venture with father and son Michael and Nicholas Crouch. …
Coopers and Lion have each launched initiatives to help keep pubs engaged with and entertaining their patrons stuck at home, pushing virtual pubs across the country. Coopers Brewery presents its ‘Live, Loud & Local’ entertainment series, providing entertainment from some of Australia’s leading comedians, musicians, chefs and MCs, hosted by Joel Creasey and Myf Warhurst. …
Coopers has today released its new Extra Pale Ale (XPA) at GABS, ushering on-point innovation in the evolving craft beer market. The 2019 Great Australasian Beer Spectapular (GABS) event has begun in Melbourne, showcasing the newest line-up products and creative concoctions by hundreds of brewers from around Australia and the world. Last year’s people’s choice …
Coopers is releasing its second draught-only seasonal brew of 2016, shoring its credentials as Australia’s original craft beer. The new amber ale varietal is a step away from traditional Coopers beers, but cloaked in the legendary brewers’ shroud of history with the title of ‘Family Secrets Amber Ale’. This ‘Secret’ is based around a Coopers …
COOPERS NOD TO HOTEL ORIGINS WITH ‘FAMILY SECRET’ AMBER Read More »
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