Coopers

GABS HOTTEST 100 FOR 2025

Posted on January 31st, 2025 by Clyde Mooney
The annual GABS Hottest 100 Aussie Craft Beers poll has been finalised, for the 17th year, finding familiar favourites and a flight of new additions. Australia’s yearly battle of the beers for 2025 proved a stand-off between nearly 400 of

RESEARCH SHOWS BEER DRINKERS LOOKING LOCAL

Posted on November 21st, 2023 by Clyde Mooney
New research finds evolving consumer preferences in the beer game, including 70 per cent of Australian beer drinkers actively seeking locally brewed and owned beers in venues. The study was commissioned by Coopers, examining the preferences of beer-drinking Aussies. It

HOT BEER RELEASES FOR WINTER

Posted on May 31st, 2021 by Clyde Mooney
This month the biggest celebrations in Australian beer took place, and some of the strongest players were not shy putting their best new flavours forward. Current titleholder of the #1 beer on the GABS Top100 for 2021, Canberra’s BentSpoke Brewing

COOPERS RELEASE VERY AUSTRALIAN IPA

Posted on April 16th, 2021 by Clyde Mooney
Coopers is releasing a distinctly Australian IPA, with a little help from live, loud and local legend, Aussie rocker James Reyne. Australia’s largest independent family-owned brewery launches Coopers Australian IPA as a limited-edition release, in kegs and cans. As IPAs

COOPERS KICKS OFF CANNY PROMO WITH VOLLEY

Posted on March 17th, 2021 by Clyde Mooney
Classic Australian brands Coopers and Volley have teamed up for an original cross-promotion, giving rise to the perfect drinking footwear – the Coopers XPA Volley. The limited-edition sneakers are not available for purchase and can only be claimed through participating

COOPERS ANNOUNCE NATIONAL SAPPORO CAMPAIGN

Posted on October 26th, 2020 by Clyde Mooney
Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the

COOPERS SHOUT BEERS TO ‘ROLL ON IN’ TO PUBS

Posted on July 15th, 2020 by Clyde Mooney
Australian beer doyen Coopers Brewery recently announced what it says will be the first of its initiatives to help pubs on the road to recovery, by shouting consumers 15,000 draught beers with the “Roll On In, Pub’s Open” campaign. The

PUB GROUP FINED FOR CONCEALING REBATES

Posted on May 11th, 2020 by Clyde Mooney
The Supreme Court in South Australia has ordered directors of Bloody Mary Group to pay partners over $380,000 after they pocketed lucrative rebate deals with major brewers. In 2016 business partners Brett Viney and Matthew Mitchell bought the Windmill Hotel

VIRTUAL PUBS TO SATISFY ABSENT PATRONS

Posted on April 22nd, 2020 by Clyde Mooney
Coopers and Lion have each launched initiatives to help keep pubs engaged with and entertaining their patrons stuck at home, pushing virtual pubs across the country. Coopers Brewery presents its ‘Live, Loud & Local’ entertainment series, providing entertainment from some

COOPERS DRIVES XPA OUT OF GABS

Posted on May 17th, 2019 by Clyde Mooney
Coopers has today released its new Extra Pale Ale (XPA) at GABS, ushering on-point innovation in the evolving craft beer market. The 2019 Great Australasian Beer Spectapular (GABS) event has begun in Melbourne, showcasing the newest line-up products and creative