Carlton Draught Archives

CRAFTY SQUIRE RECREATED BACK TO HICKENS

Posted on June 16th, 2025 by Clyde Mooney

AVC is evolving the celebrated former Crafty Squire in Melbourne’s CBD into a new four-level pub with an old name, through a lavish $6.5 million transformative renovation and new Carlton Draught bar. The Crafty Squire has been a landmark venue,

CUB PLUGS PUBS WITH ‘LONG LIVE THE KEG’

Posted on April 5th, 2023 by Clyde Mooney

CUB has produced its first major ad campaign for Carlton Draught in more than five years, championing an unashamed tribute to the pub by proclaiming “Long Live the Keg”. The ad (below) revives Carlton’s proud tradition of large-than-life ad campaigns,

ODE TO THE PUB: CUB

Posted on June 5th, 2020 by Clyde Mooney

Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below),

CARLTON DRAUGHT ‘46ers’ CAMPAIGN SCREAMS FRESH

Posted on October 4th, 2017 by Clyde Mooney

Carlton Draught maintains its mantle as Australia’s consistent top-selling tap beer, and CUB has launched a classically irreverent campaign to refresh the minds of beer drinkers. A new keg of Carlton Draught is reportedly tapped every 46 seconds somewhere in

CUB TAPPING CONSUMER INSIGHTS WITH DRAUGHT-ONLY CARLTON PALE

Posted on December 14th, 2016 by Clyde Mooney

Carlton & United Breweries continues its strategic approach to the shifting beer market, with Carlton Pale Ale the latest targeted release into pubs to leverage off insights and a big name brand. Carlton Draught remains the top-selling keg beer in

CUB LAUNCHES ‘PUB PLANE’ TO CHAMPION DRAUGHT AND PUBS

Posted on November 11th, 2015 by Clyde Mooney

Carlton & United Breweries is championing the pub with a national pub tour for lucky patrons, aboard the Carlton Draught custom jet. The Carlton Draught Pub Plane launched in a high-profile event in Melbourne today, taking guests on an exclusive

CARLTON DRAUGHT ‘CRAFTY’ FLOWS ON

Posted on April 22nd, 2015 by Clyde Mooney

The ubiquitous Carlton Draught continues to blur the lines between craft and big beer as ‘Fresh and Unpasteurised’ permeates all manner of pubs. [caption id="attachment_2069" align="alignright" width="425"] Willoughby Hotel Carlton tanks[/caption] Unpasteurised beer is not heated (to 70 degrees) during