Beam Suntory has revealed its latest cheeky Canadian Club & Dry ad, furthering the alternative to beer concept by asking ‘Who made Beer the Boss of Summer?’. Capitalising on Australia’s penchant for dark spirits, while challenging perceptions around how they are consumed and enjoyed, Canadian Club has found considerable success with the continuing ‘Over Beer?’ […]
Beam Suntory premium whiskies Jim Beam Black and Knob Creek Rye have each taken Trophy honours at the 2016 International Wine & Spirit Competition, in London. The International Wine & Spirit Competition (IWSC) has been operating for 47 years, and pits the world’s best expressions against each other in a ruthless double-blind and analysis test.
Continuing its momentous ‘Make History’ movement, Jim Beam has now released its distinctive new bottle and packaging to better emphasize the premium inside the bottle. The sensation of quality is largely about perception and visual impressions, which is why the world’s largest bourbon brand has reinvigorated its bottles – to align the visuals with its
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