AB INBEV SELLS CUB TO ASAHI

The world’s biggest brewer, Anheuser-Busch InBev (ABI), has agreed to sell Carlton & United Breweries (CUB) to Asahi for $AU16 billion. Talks on the deal began in April, between Lazard for ABI and Rothschild for Asahi. Agreement was reached this

VB’s SHOT TO AUSSIE SPIRIT

Victoria Bitter is charging a glass and into the hearts of Aussie battlers, giving away free beers at 287 venues to “everyone ready to get on with the job of making Australia a better place”. Draught stalwart around the country,

HEINEKEN RELEASES NO-ALCOHOL BEER

Heineken is again responding to global trends, with the release of a specially-brewed no-alcohol beer. The all-new Heineken 0.0 was launched last weekend at the Spanish Grand Prix, with an integrated marketing campaign and tagline ‘Open to All’ – based

ACCC INVOLVEMENT IN BIG BEER BATTLES CONTINUES

Following a positive ruling on Australia’s part in the beer global mega-merger, the Australian Competition & Consumer Commission (ACCC) is still unhappy about tap contracts and craft brewers. Last month the ACCC gave the green light to a $145 billion

FOSTER’S SUED IN US FOR BEING ‘UN-AUSTRALIAN’

Foster’s in the USA is being sued for being ‘un-Australian’ after a fan of the beer discovered his drink was made in Texas. New Yorker Leif Nelson was reportedly ‘devastated’ to learn that his favourite lager, marketed in the States

AB INBEV SET TO SWALLOW WORLD’S SECOND-LARGEST BREWER

The merger & acquisition juggernaut rolls on, with SABMiller’s board accepting AB InBev’s juicy cash offer upon condition of a multi-billion-dollar failure fee. The second-largest brewer in the world (by revenue) is the product of British-based South African Breweries, established

STAR OF BELGIAN BEER TWEAKS ITS PREMIUM

The world’s biggest Belgian beer brand is reinforcing its pedigree and premium image with a new global design and nod to its 600-year heritage. Launched in 1926, Stella Artois was named after the Christmas Star and has always associated itself

BIGGEST BREWER EYES BIG BREWER BUY-UP

The news has emerged the world’s largest brewer plans to attempt a takeover of giant SABMiller, which could see it control 30 per cent of global beer volume. American behemoth Anheuser-Busch InBev (AB InBev) is gearing up for a bid