Today Australia’s largest lotteries operator has been spun off from parent company Tabcorp, forming the newly ASX-listed The Lottery Corporation, holder of brands The Lott and Keno.
Listing 1 June, TLC (ASX:TLC) is the “new driving force” in Australian lottery games, formed from the demerger of Tabcorp’s Lotteries & Keno business.
The Lottery Corporation hit the market with incoming CEO Sue van der Merwe and Chairman Steven Gregg in Sydney for the traditional ringing-of-the-bell ceremony.
“Keno, and our venue partners who offer the game to their customers, are an integral part of The Lottery Corporation and its future success,” said van der Merwe.
“I look forward to our team delivering a range of exciting new Keno features and promotions to enhance the customer experience in clubs, pubs, casinos, hotels, and agencies across the country.”
The news tips that players can look forward to Keno’s evolution, driving innovation and deepening customer and venue engagement.
Importantly, there are no changes for customers to the game or way they play, or the weekly sweeps, which will continue to be drawn every few minutes in venues, offering multi-million-dollar jackpots.
“Today marks a wonderful milestone for us and a once-in-a-lifetime experience listing on the ASX,” says van der Merwe. “We can’t wait to get started.”
Keno venues are being issued a Welcome Kit, with an overview of The Lottery Corporation.
For venue partners most things remain the same: the Keno brand, agency agreements and commercial terms and conditions, the Keno sales executive, the Keno venue partner portal, and the Keno customer website.
What venues do need to do is update Keno Point Of Sale material; items can no longer be used if they contain Tabcorp branding.
TLC requests operators dispose of any Keno-related printed items that still reference Tabcorp, including Terminal rolls, Keno Game Guides, Payscale posters and regulatory signage, and order a replacement through the usual channels.
