Melbourne-based innovative distiller Brunswick Aces is breaking new ground in boutique spirits, furthering its massive growth in the booming non-alcoholic market with a new complementary Gin with the alcohol.
Recent years have seen the non-alcoholic drinks market experience major growth overseas, and increasingly in Australia, driven by factors including greater awareness of potential health effects of consuming alcohol.
Projections have the non-alcoholic market set to become a $35bn industry by 2025.
In just two years Brunswick Aces has grown from a boutique 5-litre still to one with 1,000 litres’ capacity, with plans next year to increase another 400 per cent to 5,000 litres. The company is already exporting to New Zealand and Singapore and reports further international supply deals in the works for Q1 2020.
Having established some market share, Brunswick Aces has now released the cleverly complementary alcoholic versions of its varietals Hearts and Spades.
It is also championing a new category name to differentiate and unite non-alcoholic spirits – Sapiir.
The Hearts and Spades expressions are available in both the non-alcoholic Sapiir and regular Gin, with ABV of 40 per cent.
“As a company that focuses on moderation in drinking, we feel solving the taste dilemma of switching between [alcoholic and non-alcoholic] brands will help keep people on track with their moderation,” suggests Aces director Stuart Henshall.
Australian boutique spirits and sophisticated gins around the world have been seeing strong growth, and recognising the standard of competition Henshall believes there is no resting on one’s laurels.
“We are expanding at a rate that showcases the strength of Aussie start-ups and the demand in the non-alcoholic industry.
“We’re hoping to keep growing along with the category and know that it involves a lot of innovation.”
