Aussie YouTuber comedians turned winemakers Sooshi Mango have released their refreshingly new ad campaign for their product Italiano, set to VB’s iconic hook.
Brothers Joe and Carlo Salanitri and friend Andrew Manfre began doing YouTube skits together about growing up in Australia and their Italian ancestry, calling themselves Sooshi Mango.
Their approach has gained attention, bringing tours around Australia and O/S, an upcoming Melbourne restaurant, and their own wine brand – Johnny, Vince and Sam’s Vino – which is a nod to the primary characters.
The ‘ethnic dads’ are now promoting their Sangiovese and Moscato, bringing their interpretation of how you work up a thirst usually attributed to the tag “the best cold beer” in ads for Victoria Bitter.