Fireball is branching out from its popular signature cinnamon whisky with the launch of a new Blazin’ Apple flavour, hitting Australian venues and stores this month.
The new expression combines Fireball’s familiar cinnamon heat with the sweet, crisp flavour of apple, drawing on the nostalgic pairing without straying too far from what the brand is known for.
Blazin’ Apple will be available in 50mL, 200mL and 700mL bottles, giving Fireball fans a few different ways to get their hands on the new flavour.
It marks the first flavour extension for the cinnamon whisky brand in Australia, with the launch rolling out nationally across 1st Choice, 911 Tasmania, BWS, Cellarbrations, Dan Murphy’s, IGA Liquor, Liquor Legends, Liquorland, The Bottle-O, Thirsty Camel and select independent bottleshops.
Jenina Carroll-Goldin, Fireball head of brand marketing said the cheeky spirit has built its reputation on pushing flavour boundaries, and Blazin’ Apple represents its take on the classic combination of apple and cinnamon.
“There’s something nostalgic about apple flavours, but when paired with Fireball’s signature cinnamon heat, it creates a bold new experience that’s familiar, unexpected and unapologetically fun,” she said.
Blazin’ Apple is available this month.
