Commercial director of Diageo Australia, David Halliday, has resigned to take up a senior role at one of the company’s biggest competitors.

Halliday has spent two years at the helm of Australian commercial operations for Diageo, and is attributed with “driving a more customer-centric focus” at the global giant drinks company.

“In the short time that I’ve worked with David, it’s been clear to me that he’s an experienced commercial leader and a fantastic relationship builder who has worked exceptionally well with our customers,” reports David Smith, Diageo Australia’s managing director.

“I’d like to thank David for his contribution over the last two years. We wish him well in the future.”

Halliday’s successor is yet to be named, and Simon Tamke, head of key accounts, will take on the role of Acting Commercial Director.

While Halliday’s departure was this week announced as effective immediately, to begin a period of leave, Campari Australia were quick to announce his placement as their new managing director for Australia, New Zealand and Pacific Islands.

Campari praised the international experience Halliday brings to the role and forecasts his involvement in the company’s plans “to expand our portfolio and develop our business in this region”.

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