Since non-alcoholic beer first hit the Australian market, it has continued to rise in popularity. ANZ Newsroom advised last year that non-alcoholic beer accounts for around ten per cent of total beer sales, and around 45 per cent of all non-alcoholic beverage sales in Australia. Australia’s market revenue for non-alcoholic beer currently sits at just […]
Aussie icon XXXX has announced a major innovation to meet the changing market, launching XXXX Zero, as Australia’s first beer that is both alcohol-free and carbon neutral. XXXX Zero is specifically catering to a shift in Australians’ drinking habits, in the rise of the “No-Lo” alcohol category and move toward moderation. According to IRI Scan
Warmer weather is producing the customary bloom of new brews, forecasting drinking trends for the approaching summer. Modus Brewing has launched Modus Cerveza, billed as a crisp, easy-drinking classic beer, inspired by coastal Mexico and “the perfect thirst quencher” for sweltering summer days. Modus Cerveza is 4.2% ABV, featuring citrus-forward hops and traditional Mexican ingredients,
Activity and innovation continue in the non-alcoholic drinks category, seeing CUB pushing its NA range and Victorian craft producer Bridge Road Brewers joining the ranks. Carlton & United Breweries (CUB) released a new campaign this month promoting its range of non-alcoholic beers, now including Carlton Zero, Great Northern Zero and Peroni Libera. The “MONTH FOR
Surging demand for premium non-alcoholic alternatives, both in Australia and overseas, is spawning further innovation and groups such as Australian Venue Co to hone in on the evolving market. While the alcoholic drinks category saw a volume decline of 1.4 per cent in Australia over the past year, no- and low-alcohol volume increased by 2.9
The Calligeros Group is getting in the spirit of no alcohol in time for the annual month of Dry July, ranging an on-trend collection of alcohol-free beers and beverages across the group. Throughout July Calligeros pubs are running an authorised Dry July promotion, offering patrons a special menu of mainstream and craft non-alcoholic beers, gins
Playing an increasing role in the heightened consumer demand for non-alcoholic beverages in licensed venues are the new generation of virgin spirits doing a good job of simulating the alcoholic alternative, with Australian brand Lyre’s emerging as a stand-out in this niche. The result of an unwavering “pursuit of perfection” each Lyre’s product combines all-natural
In response to the exploding growth in the category, Craftzero launched this week to service the public’s increasing thirst for non-alcoholic beverages. Craftzero is a new “virtual marketplace for mindful drinking” – a one-stop-shop for non-alcoholic beers, wines and spirits, including wholesale on selected products to pubs. It boasts a vast curated range of unique
Global drinks giant Diageo has been investing in the ongoing pursuit of innovation, ramping up its pioneering non-alcoholic distilled spirit Seedlip, and presenting a Johnnie Blue nod to good fortune. Last year Diageo acquired a majority in what is said to be the world’s first distilled non-alcoholic spirit – Seedlip. Seedlip launched four years ago
Melbourne-based innovative distiller Brunswick Aces is breaking new ground in boutique spirits, furthering its massive growth in the booming non-alcoholic market with a new complementary Gin with the alcohol. Recent years have seen the non-alcoholic drinks market experience major growth overseas, and increasingly in Australia, driven by factors including greater awareness of potential health effects
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