Diageo has released the sixth instalment of its Johnnie Walker Blue Label limited-edition series, recognising 2019 as the Year of the Pig. Chinese New Year begins with the new moon after 21 January, and 2019 will see this on 5 February, ushering in the Pig as the year’s animal of the zodiac. The pig is […]
Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders and driving premiumisation in the category to become the top seller in the style in
Research from the UK finds cocktails are increasingly the drink of choice with a meal and more essential on the drinks menu than ever, as pubs head into summer down under. Cocktails are more popular than they’ve been in some years, in part due to their suitability for social media. Research from leading UK data
Asahi is releasing an innovative new campaign for Asahi Super Dry aiming to tap the discerning beer drinker’s appreciation for discovery and exploration. The ‘Enter Asahi’ campaign seeks to break through to premium beer drinkers, recognising it needs to follow consumer prompts to shine above the typical brand messages based on premium ingredients or mateship.
Carlton & United Breweries has unveiled a new look for the VB logo, and cements its indelible mark on Australian drinkers with a promotion offering free VB tattoos for the most loyal. The famously ‘Big Cold Beer’ was the brainchild of one Thomas Aitken, founder and head brewer of Victoria Brewery, who decided in 1954
CUB is launching a new campaign and refined brand image for Carlton Dry, urging drinkers to ‘Be like the Beer’ in a complicated world. Carlton & United Breweries (CUB) is addressing what it sees as gaps in the market, including strategically positioning Carlton Dry as a unisex option for beer drinkers. The brand reports its
CUB PUSH ‘EASY’ WITH CD’S ‘BE LIKE THE BEER’ CAMPAIGN Read More »
Diageo has teamed with HBO to produce a stunning Johnnie Walker tribute to the viral hit TV series Game of Thrones. Introducing White Walker. The White Walkers are the enigmatic and fear-inspiring blue-eyed frozen zombies that have slowly risen to significance through the pioneering TV drama, with series seven heralding their unbridled onslaught. The pending
Cider Australia has launched a world-first trust mark for craft ciders to educate consumers and help them make more informed purchasing decisions. Less than 15 per cent of ciders in Australia are craft ciders made with 100 per cent Australian-grown fruit, and labelling laws make it difficult to identify from where fruit in a cider
Coopers has responded to consumer demand with the release of the new Coopers Dry. The product is an entirely new beer, made with an extended low-temperature process and developed to meet the growing public demand for this style of lager. “Dry or low carb beers currently represent more than 15 per cent of the total
Australia’s oldest craft brewery – the Lord Nelson Hotel – is proving it is not too old to learn new tricks, expanding its award-winning line-up with an Asian-style beer inspired by spices and sugar. Grounded in the heart of The Rocks, the Lord Nelson is one of Sydney’s oldest pubs, believed to be the oldest
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