Drinks – non-alcoholic

NO-ALCOHOL BEER TAPPED TO GO MAINSTREAM

Posted on May 12th, 2025 by Jane Louise
Since non-alcoholic beer first hit the Australian market, it has continued to rise in popularity. ANZ Newsroom advised last year that non-alcoholic beer accounts for around ten per cent of total beer sales, and around 45 per cent of all

XXXX LAUNCHES ZERO TO THE NEW MARKET

Posted on May 11th, 2022 by Clyde Mooney
Aussie icon XXXX has announced a major innovation to meet the changing market, launching XXXX Zero, as Australia’s first beer that is both alcohol-free and carbon neutral. XXXX Zero is specifically catering to a shift in Australians’ drinking habits, in

COOL SUMMER BEER RELEASES

Posted on November 17th, 2021 by Clyde Mooney
Warmer weather is producing the customary bloom of new brews, forecasting drinking trends for the approaching summer. Modus Brewing has launched Modus Cerveza, billed as a crisp, easy-drinking classic beer, inspired by coastal Mexico and “the perfect thirst quencher” for

N-A ACTION FROM CUB AND BRIDGE ROAD

Posted on July 26th, 2021 by Clyde Mooney
Activity and innovation continue in the non-alcoholic drinks category, seeing CUB pushing its NA range and Victorian craft producer Bridge Road Brewers joining the ranks. Carlton & United Breweries (CUB) released a new campaign this month promoting its range of

AVC GET ON THE ON THE WAGON WAGON

Posted on June 30th, 2021 by Clyde Mooney
Surging demand for premium non-alcoholic alternatives, both in Australia and overseas, is spawning further innovation and groups such as Australian Venue Co to hone in on the evolving market. While the alcoholic drinks category saw a volume decline of 1.4

CALLIGEROS DIVES INTO DRY JULY

Posted on June 18th, 2021 by Clyde Mooney
The Calligeros Group is getting in the spirit of no alcohol in time for the annual month of Dry July, ranging an on-trend collection of alcohol-free beers and beverages across the group. Throughout July Calligeros pubs are running an authorised

LYRE’S SETS NON-ALCOHOLIC ON FIRE

Posted on October 19th, 2020 by Clyde Mooney
Playing an increasing role in the heightened consumer demand for non-alcoholic beverages in licensed venues are the new generation of virgin spirits doing a good job of simulating the alcoholic alternative, with Australian brand Lyre’s emerging as a stand-out in

CRAFTZERO LAUNCHES TO MEET NON-ALCOHOLIC DEMAND

Posted on October 2nd, 2020 by Clyde Mooney
In response to the exploding growth in the category, Craftzero launched this week to service the public’s increasing thirst for non-alcoholic beverages. Craftzero is a new “virtual marketplace for mindful drinking” – a one-stop-shop for non-alcoholic beers, wines and spirits,

DIAGEO SEEDS FURTHER INNOVATION

Posted on January 31st, 2020 by Clyde Mooney
Global drinks giant Diageo has been investing in the ongoing pursuit of innovation, ramping up its pioneering non-alcoholic distilled spirit Seedlip, and presenting a Johnnie Blue nod to good fortune. Last year Diageo acquired a majority in what is said

INNOVATION IN GIN

Posted on November 20th, 2019 by Clyde Mooney
Melbourne-based innovative distiller Brunswick Aces is breaking new ground in boutique spirits, furthering its massive growth in the booming non-alcoholic market with a new complementary Gin with the alcohol. Recent years have seen the non-alcoholic drinks market experience major growth