Drinks Spirits Archives - Page 5 of 5

JIM BEAM MAKES MORE HISTORY WITH NEW ‘PREMIUM’ BOTTLES

Posted on July 8th, 2016 by Clyde Mooney

Continuing its momentous ‘Make History’ movement, Jim Beam has now released its distinctive new bottle and packaging to better emphasize the premium inside the bottle. The sensation of quality is largely about perception and visual impressions, which is why the

WORLD’S BIGGEST BOURBON PUSHES PREMIUM WITH DOUBLE OAK

Posted on June 17th, 2016 by Clyde Mooney

The progressive drinks giant that is Beam Suntory with Coca-Cola Amatil has announced Jim Beam Double Oak as part of its permanent line-up and push on ‘super-premium’ bourbon. Beam and Suntory teamed up in 2014 to create a new force

WHISKY GROWTH SEES JOHNNIE WALKER GREEN BACK ‘BY POPULAR DEMAND’

Posted on March 30th, 2016 by Clyde Mooney

Four years after discontinuing global production, Diageo has listened to supplier and consumer feedback and is reintroducing its malt-based Johnnie Walker Green label. Produced from a blend of malt whiskies matured for a minimum of 15 years, and no grain-based

BIG-BUDGET JOHNNIE WALKER AD INSPIRES PROGRESS THROUGH “JOY”

Posted on November 6th, 2015 by Clyde Mooney

The most influential whisky brand in the world has released the stunning second instalment of its sophisticated ‘Gentlemen’s Wager’ short film commercials, highlighting the value of taking pleasure in life. More than a year since the first film, Johnnie Walker

FUTURE ‘ROSIE’ FOR NEW SYDNEY DISTILLERY

Posted on November 4th, 2015 by Clyde Mooney

Building upon the success of so many craft breweries, Sydney’s first distillery in over a century has opened, and already picked up two top international awards. Intended as a distillery, attached to a trendy place to drink and learn about

AUSSIE BARTENDERS VYING TO BE GLOBAL COCKTAIL COMP SUCCESSOR

Posted on August 19th, 2015 by Clyde Mooney

Amid expectation as global title-holder, the best Australian bartenders will soon compete in the national finals of the latest Angostura Cocktail Challenge. State winners from NSW, WA, SA, Victoria and Queensland will go head to head at Castle Hill’s Hillside