ORIGIN WIN FOR LION WITH XXXX v NEW

The pinnacle of rugby league is currently electrifying fans throughout the country, and Lion has tapped into the indelible link between State of Origin and beer by backing Blues and Maroons. The State of Origin is for many the highlight

GETTING GABS 2018

By David Ward - Australian Brewery sales manager and craft beer enthusiast. Craft Beer has been given a shot of adrenaline over the last few years in Australia by the internationally famous Great Australian Beer SpecTAPular Festival. Begun in 2011 by

HAHN GETS TALKING IN PUBS AMID PEARL ANNIVERSARY

Lion has launched a wide-scale campaign around Hahn – in recognition of the significance of a beer and a yarn, and in celebration of its 30th anniversary. This week the ‘Hahn – Now You’re Talking’ advertising platform will begin across

CUB LASHED FOR PICKING ON REDHEADS

Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad

GABS HOTTEST 100 CRAFT BEERS 2018: NEW AND TRENDING

Back for its tenth big year, the Great Australian Beer SpecTAPular (GABS) Hottest 100 Aussie Craft Beers list was released over the Australia Day weekend. (full list below) Saturday saw over 45 events held around the country, with patrons partaking

A LITTLE KNOWLEDGE IS A DANGEROUS THING

In a world where beer is no longer simple, people serving it must know something of what they're doing. Acclaimed brewer Neal Cameron offers insight into insight.   We’re big on education in Australia. We are in the top ten

CONSUMER INSIGHT: 2017 CRAFT BEER SURVEY

The Beer Cartel has released the 2017 Australian Craft Beer Survey, offering insight into the motivations and factors influencing drinkers in the ever-growing category. The Survey is stated as the most comprehensive publicly available study ever undertaken with Australian craft

NOT JUST CLEAN, BUT BEER CLEAN

The Institute of Beer’s Neal Cameron continues his series on the business of (good) beer, with the importance of the vessel of the brew. This follows his doctrines: Beers Ain’t Beers Beer is Just Like Milk What Lurks Below, and

WHAT LURKS BELOW

The Institute of Beer’s Neal Cameron continues his series on the business of (good) beer, following his doctrines that Beers Ain’t Beers, and that beer is Just Like Milk.   Having a beer with one of our local Lancer guys