Coors releases cans and unleashes Jean-Claude Van Damme
Positioning itself as the ‘World’s most refreshing beer’, Coors is backing up its colour-changing bottle label with the colour-changing can – and unleashing Jean-Claude Van Damme. Now enjoying a second immensely successful phase in the UK, Coors is running in Australia its series of TVCs featuring the action movie tough-guy, drawing attention to the unconquerable […]
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