THE BIMBO IS BACK

In Innovation by Clyde Mooney

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CLG’s Fitzroy favourite Bimbo is back, serving $4 pizzas and local art, after being seriously scorched last year.

In May 2018 news emerged that the Melbourne institution known as Bimbo Deluxe suffered a serious blaze, predominantly on the first floor, caused by faulty office equipment.

Previously known as the Punters Club, the pub was a major player in Melbourne’s live music scene, up until its closure in 2002.

In recent years, operated by Colonial Leisure Group (CLG), the popular local has offered a tasty mix of entertainment and pizza indulgence, as plenty of other venues closed in the traditional Brunswick Street late-night precinct.

CLG “spent months” responding to devoted patrons following the fire and saw the pub’s reincarnation as something of an opportunity for a major refresh.

The doors reopened this week to a chorus of social media support from devotees, although transformations will continue in coming months. 

Looking to the venue’s evolution saw Deluxe dropped from the name and a striking new interior installed, incorporating booth seating and local art, including a mural by Melbourne’s Celeste Mountjoy, aka Filthy Ratbag.

Events and entertainment will also continue as a focus, ushering Tuesday night acoustic, Wednesday night trivia, and “all northside talent” on Friday.

There is a new menu, but the famous $4 pizzas are still on it.