PIMMS ON TAP HITS THE SPOT IN SYDNEY PUBS
Tapping into consumer insights, Diageo has begun trialling draught options of some of its well-known spirits brands, and Sydney hotels are enjoying the success of the pioneering Pimms on Tap. The global drinks company pays close attention to the ever-evolving desires of consumers, and how this affects both choices of alcoholic beverage and occasion. As […]