The much-lauded campaign to teach adolescents the virtues of wisdom in the consumption of alcohol has done it again, taking two prestigious advertising industry awards for effectiveness. Engineered to get into the heads of 18-24-year-olds and depict “drinking to get drunk” as both uncool and fraught with potentially bad consequences, the effects of DrinkWise’s ‘How […]
The accolades continue for DrinkWise’s campaign that aimed to help educate youth on the perils of irresponsible drinking. ‘How to Drink Properly’ was launched in early 2014 and was awarded Silver at the 2014 Spikes Asia Awards in September. Last Friday it received Silver again, at the highly coveted APAC Effie Awards in Singapore. An
ANOTHER NOD TO BOOZE CAMPAIGN HELPING YOUTH WISE UP Read More »
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