Bundaberg Rum

BUNDY: BACK IN THE GAME

Posted on March 17th, 2025 by Clyde Mooney
Sunshine state legend Bundaberg Rum has announced the continuation of its partnership with the NRL, pairing two Aussie icons to enhance ‘game day’ for fans and venues. The acclaimed rum, popularly known as Bundy, has been a sponsor of the

BUNDY OFFERING A WEDDING PARTY FOR FANS

Posted on February 24th, 2023 by Clyde Mooney
Diageo and Aussie legend Bundaberg Distillery have launched another devotee marketing promotion with a twist, offering one rum-lovin’ couple facilities and cash to put on their wedding ‘ceRUMony’. The prize, for the newly married couple and 40 guests, will see

BUNDY SAYS ‘DON’T FORGET YOUR LOCAL’

Posted on October 25th, 2021 by Clyde Mooney
Helping Aussies and pubs into summer, Diageo and Bundy are both innovating and suggesting “Don’t Forget Your Local”.   The latest instalment of Bundaberg Rum’s $11.5 million Raising the Bar program to help licensed venues recover from COVID-19 is a

PATRON CONFIDENCE RETURNING

Posted on January 27th, 2021 by Clyde Mooney
A broad national survey this month brings welcome news to hospitality businesses, finding a major increase in patron confidence about returning to venues. Two thirds of Australians (67pc) reported they think about the consequences of COVID-19 if they go to

DIAGEO PLEDGES $145 MILLION TO ‘RAISE THE BAR’

Posted on June 24th, 2020 by Clyde Mooney
Global drinks giant Diageo has today announced its massive US$100 million ‘Raising the Bar’ support program for venues in the wake of the COVID-19 pandemic. Diageo Australia has pledged $11.5 million to the Down Under instalment of Raising the Bar,

DIAGEO 20TH ANNIVERSARY: STILL INNOVATING

Posted on December 20th, 2017 by Clyde Mooney
This week Diageo – one of the largest and most progressive drinks companies – celebrated two decades since its inception, and the eve of further innovation. The publicly listed company (plc) Diageo was created in 1997 from the merger of

BIG BUNDY SPEND TO BOOST NRL SPONSORSHIP

Posted on March 6th, 2017 by Clyde Mooney
Building on its sponsorship and the launch of the 2017 NRL season, Diageo has launched a massive campaign to consolidate market share of the “unmistakable” Bundaberg Rum. The major new brand campaign for Bundy is the biggest in a decade,

BUNDY KICKS OFF NRL PUB SATURDAYS

Posted on April 1st, 2016 by Clyde Mooney
Australia’s most iconic spirit has today announced it has again teamed with the biggest sport, to launch the “Bundaberg Rum NRL Super Saturday Series” – starting tomorrow. Securing a three year deal with the NRL, Bundaberg Rum now holds the