NEW AUSTRALIAN BEER CO CRAFT RANGE GOES ‘BEYOND’
The Australian Beer Company is tapping consumer preferences for artisan products with cultural provenance, releasing its new and limited edition ‘Beyond the Black Stump’ range of craft beers. Crafted to evoke drinkers’ imagination and celebrate Australian native ingredients, brewers were asked to design beers ‘beyond the black stump’ – representing the point beyond established civilisation. […]
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