APRA

MUSIC MAKES THE MOOD

Research released by APRA has confirmed that music “unequivocally arouses” specific emotions in patrons, affecting their mood, spending and eating behaviour. In a hospitality setting, diner choices are influenced by the way music affects how the brain processes memory, potentially enhancing enjoyment and inducing them to stay longer and spend more. One survey found 61

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INDUSTRY REACTS TO REVISED MUSIC LICENSING SCHEME

The revised OneMusic scheme for music licensing has begun a 12-month roll-out, introducing a simpler system and early adopters reporting benefits. Copyright law dictates that public performance of any music must be licensed, so that its creators are paid for their work. Hotels may incorporate music for dining, background, dancing, and featured entertainment, including DJs

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