ABAC NOT LAUGHING AT BREWERY DRINKING MEME
By Emma Castle Alcohol Beverages Advertising Code (ABAC) regulators have upheld a complaint against a Twitter meme created on behalf of Geelong-based Southern Bay Brewery Co. ABAC is arguing that the meme (pictured) is promoting binge drinking and has argued that six beers is ‘clearly in excess of responsible drinking practices’, which implies that using alcohol to […]