Smirnoff is riding the global Seltzer wave, now adding Mango to its mix of healthier options.
The new Smirnoff Seltzer Mango boasts the appeal of having no sugar, low calories and being gluten-free, with a fresh, fruity taste.
Smirnoff is the world’s number one vodka and was quick to lead the Australian adoption of the global trend toward seltzer. A recent report by Information Resources Inc. (IRI) found Smirnoff holding the highest share (29pc) of the Seltzer market.
Marketing analysis attributes the drinks’ popularity to its refreshing taste and low-calorie credentials, offering an alternative for those looking for a lighter-calorie option to wine or beer. A (250mL) glass of Smirnoff Seltzer contains 36 per cent fewer calories than a standard 150mL glass of wine, and 53 per cent less calories than a 375mL can of beer.
Diageo announced news of the March release and range expansion, Mango joining the existing line-up of Natural Lime, Raspberry Rosé and Passionfruit.
Smirnoff is slated to continue its successful venue activations this year around the Seltzer craze.
“We’re so excited to be adding the new Mango flavour to our Smirnoff Seltzer Range, and will continue to explore flavours that capture the imagination of Australians,” says Smirnoff Australia marketing manager, Maddy Stockwell.
“It’s easy to see why the crisp flavours of Smirnoff Seltzer became a summer staple, but with no sugar and only 70 calories or less per serve, it can be enjoyed at any time of the year, no matter the weather,” she says.
