Redcape CEO Dan Brady has taken a ‘dare to cure’ challenge, subjecting himself to a snake bath in aid of the Children’s Cancer Institute.
Brady joined other company CEOs, MDs and business leaders at one of the #ceodaretocure challenge days, when bosses agree to undergo one of the six options to raise money and awareness through sponsorship.
“Children’s Cancer Institute CEO Dare to Cure Challenge is your chance to make an impact and help us cure childhood cancer.”
The Dares included:
- Athlete’s ice bath challenge
- Walking on Fire & Glass
- Snake bath challenge
- Chilli eating challenge
- Tattoo live in public
- The big shave
Brady’s reptilian wrestle saw sponsors cough up big bucks, with the bonus of catching the typically reserved gentleman donning lycra and tentatively admitting it was indeed his first time in a snake tub.