Reilly Group has decked out staff and the merchandise cabinet with branded attire to bang the brand drum in its Sydney pubs, with a range of products from Dynamic Screen Printing.
Sporting a half-dozen pubs in the city’s inner west, Ray Reilly’s venues have made practise of producing merch for the pub that is more for sale to customers than for staff.
In the past they have decided on images and had artwork created, which is passed to the printer.
More recently part-owner and licensee of the group’s Cricketer’s Arms in Balmain, Tommy Hall, was looking to do something unique and outside the box, with specific colours.
Staff are usually wearing an apron, with chefs differentiated in a different colour and managers in collared shirts.
A representative from Dynamic (DSP) came to the venues and went through the design and stylings.
“I first met with the various publicans to gather their requirements,” says DSP’s Brad Steyn.
“We then provided all artwork for approval and delivered the apparel within a couple of weeks.”
The company supplied branded t-shirts, hoodies and polos for the White Cockatoo, Friend In Hand, Cricketer’s and Sydney Park Hotel, with 30 to 100 items for each venue.
They also made Anzac-themed tees for The London, and the irreverent Pub Choir event.
Sydney-based Dynamic Screen Printing was established in 1989 and is a long-standing member of the Australasian Promotional Products Association (APPA).
It pledges on-time delivery and professional communication, with dedication to the success of the businesses it services.
DSP supplies printed business shirts, caps, shorts, tights, active wear, aprons, jackets, puffer vests and even umbrellas, and offers embroidery on suitable items.
It also does chefs uniforms or aprons. Reilly Group did not require these but is now considering specific uniforms for all staff.
Industry veteran Ray Reilly says he was very pleased with the company’s ‘hands-on’ approach, and importantly the work was completed with “no mess-ups or hiccups”.
“We’ve used other people in past,” he says.
“There’s always a lot of to-ing and fro-ing and things missed. With Brad, none of that happened. He was across all the details, like a boutique service.”
