In Innovation by Clyde Mooney

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The American-style good times that is Holey Moley is set to launch tomorrow in Sydney, bringing food & bev and two 18-hole mini golf courses to Enmore’s famous Sandringham Hotel.

Holey Moley champions a mix of pop culture and team sports, amid music and atmosphere. The first venue opened last year in Brisbane’s Fortitude Valley, and in April this year Funlab opened a second in Melbourne’s Little Bourke Street.

The “no ifs, just putts” venues take very little seriously and much in vain, aiming for a fun experience with built-in social media leverage courtesy of hard-to-miss photo opportunities.

Punters can tee off in settings such as the Simpson’s living room or Willy Wonka’s chocolate factory, down the Yellow Brick Road, or in the Sydney instalment, a rather startled Luna Park entrance.

The Caddyshack Bar offers beer, wine and themed cocktails, and the kitchen serves up a broad menu with the likes of Spicy Korean Glazed Wings and Pork Belly Bao.

The iconic live music pub that was the Sandringham Hotel closed in 2013, citing failing trade. Hoping to capitalise on what remained of the appetite for pub bands, the group behind Melbourne’s Northcote Social Club bought the lease and opened the Newtown Social Club.

Sadly, this too has succumb to the onerous pressures on late-night band pubs in NSW, and the Newtown Social closed its doors in January.

Despite its hedonistic approach to hospitality, Holey Moley in Enmore will not be a late-night operation, suggesting patrons look to a pre-outing game to kick off the night.

Holey Moley Sydney opens Thursday, 6 July.

Golf garb encouraged but not essential.



Launch of Holey Moley Melbourne. Image: Facebook