Hallmark Group is unveiling its lavish and lunacy-inspired reinvention of famous Gold Coast nightspot Shooters, daring patrons to leave their sanity at the door and enter Asylum.
Billed as a “refuge for errant psyches and wayward types” Asylum is an addled reinvention of the landmark venue on Orchid Avenue, melding an electric clinical decor and edgy industrial bars beneath high-intensity commercial dance music.
The site has undergone an exhaustive $2 million overhaul and the reopening, scheduled for early December, represents the culmination of 18 months of planning and work.
“Get ready Gold Coast!” suggests Hallmark Group GM Cade Hopman.
“We cannot wait to unveil Asylum. This is not a nightclub, but an immersive and interactive experience certain to tease and delight with state-of-the-art lighting and sound.
“The entire Hallmark Group team has been instrumental in creating this concept and we cannot wait to invite people to experience Asylum when we open later this year.
“A new benchmark for the late-night experience is about to be born!”
Established 2014, Hallmark Group owns and operates a diverse range of licensed venues across Australia, including the award-winning Finn McCool’s Brisbane and Gold Coast.
