Sydney pub doyen Good Beer Company has launched a group-wide NRL Tipping Comp to tempt punters and community, incorporating their primary passions of great pubs and great sport.
Good Beer Company (GBC) operates five well-known pubs across Sydney, being the Edinburgh Castle, Harold Park, Keg & Brew, Hotel Coronation and most recently, the Duke of Dural.
Owner John Azar is passionate about NRL, recalling fond memories growing up with the sport. During previous seasons he has run informal tipping comps at individual GBC venues.
GBC pubs have always found NRL to be one of the biggest drivers of weekly trade, fostering community engagement and repeat visitation.
“Sport has always been at the heart of our venues,” Azar told PubTIC.
“Our pubs are places where people come together to watch the game, have a beer and feel part of something bigger than just the scoreboard.”
This year Azar saw an opportunity to scale into a single, group-wide competition, wielding classic pub perks and serious prizes, to reward loyal locals and encourage friendly rivalry between participants over each round.
“The NRL Tipping Comp is about building that sense of community – giving our locals a reason to come in every week, talk footy, have a laugh and enjoy everything a great pub should be,” says Azar.
“It’s friendly competition, a massive first prizes, and classic pub culture all rolled into one.”
The Good Beer Company NRL Tipping Comp will run across the full 2026 NRL season, including finals, with a $60 buy-in for punters – open to anyone.
First prizes will be a minimum $10k in cash, set to increase with more entrants. Prizes for second and third place are yet to be determined.
Intended to reward both in-venue participation and ongoing engagement, there will be the ongoing perks of a free VB for those placing tips in-venue or a 2-for-1 VB voucher if submitting choices from home.
The focus is on making the comp very visible and easy to join, hopefully becoming a regular talking point in the pubs.
GBC plans to promote it across all its channels, including in-venue by way of posters and promotional material, staff actively signing people up, the social media of each venue and direct marketing to its existing customer database.
