This month Coca-Cola Australia continues its drive into the ready‑to‑drink format with launch of Absolut Vodka Mixed With Sprite.
The latest addition to the company’s Alcohol Ready‑To‑Drink (ARTD) portfolio combines Absolut Vodka – Australia’s #1 premium vodka (IWSR Data), with Sprite – the #1 lemon-lime sparkling soft drink (IRI FY25), in 330mL cans.
It is available with regular Sprite and Sprite Zero Sugar, with ABV of five per cent.
The launch will be supported by a targeted marketing campaign, providing for on-premise a suite of physical and digital POS, and Semi Perm and Permanent visibility items, as well as bollard covers, posters, POS toppers and fridge decals for retail.
CCA has integrated the two iconic brands as an innovation in a category it says “continues to excite Australian consumers”.
“It’s an important addition to our growing ARTD portfolio and one that reflects both category momentum and consumer demand,” says Coca-Cola Australia VP of ARTD, Matthias Blume.
Coca-Cola Australia and Coca-Cola Europacific Partners produce Coca-Cola, Fanta, Sprite, Powerade and other brands in Australia, and say there will be more releases “throughout the year” as CCA furthers its pursuit of traction in the ready-to-drink category.
